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  • Basmati rice endowed with unique quality features - pleasant aroma, long slender grains with delicate curvature, remarkable linear elongation which is more than double its original length combined with excellent flaky soft texture on cooking makes it exclusive, a gourmet delight, with no celebration in India complete without some cuisine of basmati - Biryani or Pulao taking pride of place on the table.

    Basmati is inter woven into the cultural ethos of the country like no other agricultural product and the farming community has a sovereign right over this wonderful bio resource, the nature given gift to Indian sub continent.
    On account of the pleasant natural flavour, these rices are patronized by kings and zealously guarded by them since times immemorial. The traditional basmati varieties are tall, low yielding types.
    There is a mysticism attached to basmati quality as soil / climate and temperature interaction plays a major role in it's retention and that only when grown in particular sub-Himalayas tracts it recites the unique quality. Although several aromatic rices are grown and consumed as basmati, it is only few like Basmati 370 (Punjab Basmati), Type 3 (Dehradun Basmati), HBC 19 (Taroari Basmati) and Pakistan Basmati are recognized by trade as possessing the required quality features for export.
    Basmati cultivation is localized to Northwest Indian states - Punjab, Haryana and Western Uttar Pradesh and to a limited area in Himachal Pradesh, Jammu & Kashmir, Delhi and Rajasthan. Estimates indicate that it is cultivated in about 0.7 to 0.8 million hectares. The production is about 1.2 million tones (rough rice basis) with an average of 1.5 to 1.8 t/ha.
  • From India To The World
    Leveraging unique advantages to service markets around the world.

    ALTHOUGH RICE IS an ancient crop indigenous to India, it is the unique combination of weather, soil and biology that has created one of India’s finest gifts to the world- basmati rice.

    The unique conditions it needs to grow are found only in certain indicated geographical areas: in the gangetic plains of India below the Himalayan foothills in the Indian states of Haryana, Punjab and Uttaranchal, from where we procure and select the finest quality of basmati paddy for processing at our plant.

    As a miller committed to supplying the highest quality rice to customers around the world, we know that quality starts from the rice that nature gives s. In order to ensure that we stay competitive, we need to be able to continually monitor the quality and quantity of the paddy crops, our operations are situated right in the heart of the basmati growing areas.